UTAMA, BUDI WIRA (2022) PENGARUHRESPONSIVENESSDAN STORE ATMOSPHERE TERHADAP KEPUASAN PELANGGANWARUNK UPNORMAL DI KOTA MEDAN. Undergraduate thesis, UNIVERSITAS NEGERI MEDAN.
01. NIM 7183510017 COVER.pdf - Published Version
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02. NIM 7183510017 APPROVAL SHEET.pdf - Published Version
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03. NIM 7183510017 ABSTRACT.pdf - Published Version
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04. NIM 7183510017 PREFACE.pdf - Published Version
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05. NIM 7183510017 TABLE OF CONTENT.pdf - Published Version
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06. NIM 7183510017 TABLES.pdf - Published Version
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07. NIM 7183510017 ILLUSTRATION.pdf - Published Version
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08. NIM 7183510017 APPENDICES.pdf - Published Version
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Abstract
PenelitianinibertujuanuntukmengetahuidanmenjelaskanPengaruhResponsivenessdanStore AtmosphereTerhadapKepuasanPelangganWarunkUpnormal di Kota Medan.PopulasidalampenelitianiniadalahpengunjungWarunkUpnormaldenganjumlahsampelsebanyak150orang.Teknikpengumpulan data yang digunakanadalahobservasidanangket/kuesioner. Teknikanalisis data yang digunakanadalah model regresi linear bergandadanpengujianhipotesisuji t, uji f dankoefisiendeterminasi yang sebelumnya data telahdiujimenggunakanujivaliditas, ujireliabilitasdanasumsiklasik, pengolahan data menggunakanSPSS 26.0 for windows.
Berdasarkanhasilpenelitianujihipotesismenunjukanbahwa :1) ResponsivenessberpengaruhpositifdansignifikanterhadapKepuasanPelanggan2) Store Atmosphereberpengaruhpositif dan signifikanterhadapKepuasanPelanggan. HasilanalisisAdjusted R SquaremenyatakanbahwaResponsivenessdanStore Atmospherebersama-samamempengaruhiKepuasanPelanggan.Dari hasilanalisisinidapatdisimpulkanbahwaKepuasanPelanggan pada WarunkUpnormal di Kota Medan dipengaruhiolehResponsiveness dan Store Atmosphere.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Keywords: | responsiveness, store atmsophere, kepuasanpelanggan |
| Subjects: | H Social Sciences > HM Sociology > HM1176 Social influence. Social pressure |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Cut Lidya Mutia |
| Date Deposited: | 17 Jan 2023 03:52 |
| Last Modified: | 17 Jan 2023 03:52 |
| URI: | https://digilib.unimed.ac.id/id/eprint/50066 |
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