ANALISIS PROMOSI BERBASIS INSTAGRAM DALAM MENINGKATKAN BRAND AWARENESS PADA BARBERSHOP MR. KLIMISS KELAMBIR 5

This research aims to analyze the effectiveness of Instagram-based promotions in
increasing brand awareness at Barbershop Mr. Klimis Kelambir 5, with a focus on
the use of celebrity endorsements. In the digital era, social media platforms,
especially Instagram, have become an important means for businesses to attract
consumer attention. The method used in this research is a survey by collecting data
through questionnaires distributed to customers who come to Mr. Barbershop.
Climatic. The research results show that the use of celebrity endorsements
significantly increases brand awareness. Proven to have a positive effect on
consumer perceptions of the brand. Apart from that, respondents revealed that
advertisements involving celebrities tend to be more attractive and can increase
their interest in visiting barbershops. The conclusion of this research confirms that
Instagram-based promotions involving celebrity endorsements are an effective
strategy for increasing brand awareness. Therefore, it is recommended that
Barbershop Mr. Klimis continues to utilize influencers and various paid
advertisements in their promotional campaigns to achieve more optimal results