DESIGNING ESP MATERIALS FOR TOURISM STUDENTS OF AKADEMI PARIWISATA MEDAN

This research deals with designing ESP materials for tourism students of Akademi Pariwisata Medan. The objective of this study is to find out the student’ needs of English materials and than to develop by design of new English material for tourism which are relevant to the needs especially for the middle class of Manajemen Usaha Perjalanan (MUP) in Akademi Pariwisata Medan. The method of research was a research and development (R&D) by Borg and Gall which consists of 10 steps of research. In this research, those steps are modified in 5 steps, namely; students’ needs analysis, analyzing the syllabus in order to develop the syllabus, analyzing the existing of English materials in order to develop the materials based on the students need especially preparation on doing job trainning program in future, validating the new materials to the experts, and revising the new materials. The method of data collection were questionnaire, interview, and documents. The sources of the data were from the English lecturer of middle class from Manajemen Usaha Perjalanan (MUP) study program, 6th semester students of Manajemen Usaha Perjalanan (MUP) study program who has done job trainning program, alumni of Manajemen Usaha Perjalanan (MUP) study program, and the documents which were the existing syllabus and materials. The study found that the syllabus have only six meetings while one-semester and should have 16 meeting, and the existing materials is not up dating, regenerated to the next students and the content is not discussed about tourism in Indonesia. Based on research finding from the lecturer and students’ speaking skill is most needed in English material for tourism. The speaking in fluency is the target needs to have communicate to the customer while doing job training in tourism field. Afterwards, the new materials were validated by the experts, then were revised and lastly became the final products of the material development. As the conclusions, the new materials meet the students’ needs and the researcher offered the accelerated learning model and suggested to the teacher should be applied to teach English material for tourism, because it is a natural learning and easy to learn which integrates brain, emotion, and body to activate conscious and unconscious thought by using relaxation, music and suggestion. It can be created an effective learning by doing in communicative language teaching. Use the related material from one to another will be useful to the students’ to memorizing the material taught and the students’ will be enjoyed the material in the classroom.