MULTIMODAL RESOURCES IN FILM TRAILERS

The aims of this study are to find out what type of multimodal resources are employed in the action film trailers and how they communicate the promotional purpose. Besides, it also describes why the resources are not employed similarly in all action film trailers. The subjects of this study are taken from three action film trailers, two from action thriller trailers, and one taken from action war trailer. Descriptive qualitative research and the integrative approach are used, and the research instrument in this analysis is observation. The data are gathered by downloading from YouTube. Then they are analyzed based on the structure of meaning-making resources and the three metafunctions, namely representation, orientation, and organization. In the data analysis, it is found that 1) there are three resources that are involved in making meaning in action film trailers, namely the verbal, visual, and oral mode. 2) by combining the verbal, visual, and aural aspects in action film trailers, the promotional purpose is achieved. 3) multimodal resources are employed differently in all action film trailers. Some trailers use more captions in telling the plot of the story while some focus on utilizing the voiceover narrator. From these findings, it can be concluded that the multimodal resources that constitute the action film trailers are used to enhance the promotional purpose, and they are made by combining the verbal, visual, and aural aspect. Multimodal resources are not used chronologically or systematically in all trailers, and they employed differently in all action film trailers because different producers will have different ways and purposes in promoting their film.