ANGGRAINY, SYLVIA (2020) PENGARUH DURABILITY DAN RESPONSIVENESS TERHADAP KEPUASAN KONSUMEN TANAMAN HIAS PADA UD. INDAH NURSERY MEDAN. Undergraduate thesis, Universitas Negeri Medan.
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Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Durability dan Responsiveness terhadap kepuasan konsumen tanaman hias secara simultan dan parsial pada UD. Indah Nursery Medan. Populasi dalam penelitian ini adalah seluruh konaumen yang membeli tanaman hias. Teknik pengambilan sampel menggunakan purpose sampling dengan jumlah sampel sebanyak 60 responden. Teknik pengumpulan data dalam penelitian ini adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkan kembali. Teknik analisis data yang digunakan adalah regresi linear berganda. Sebelum data diregresikan maka terlwbih dahulu di uji keterkaitannya dengan variabel independen datanya dengan uji normalitas, multikonearitas dan heterokedastisitas. Untuk mengetahui kontribusi faktor Durability dan Responsiveness Terhadap Kepuasan Konsumen digunakan rumus koefisien determinan. Berdasarkan hasil penelitian diketahui bahwa Durability dan Responsiveness secara bersama - sama berpengaruh terhadap kepuasan konsumen. Dari kedua variabel ini yang paling berpengaruh yaitu variabel Responsiveness.
Item Type: | Thesis (Undergraduate) | |||||||||
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Call Number: | SK-2020 MNJ 013 | |||||||||
Keywords: | Durability; Responsiveness; Kepuasan Konsumen | |||||||||
Subjects: | H Social Sciences > HF Commerce > HF5001 Business > HF5546 Office management | |||||||||
Divisions: | Fakultas Ekonomi > Manajemen | |||||||||
Depositing User: | Cut Lidya Mutia | |||||||||
Date Deposited: | 12 Feb 2020 11:23 | |||||||||
URI: | http://digilib.unimed.ac.id/id/eprint/38091 |
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