REPRESENTATION OF FEMALE MASCULINITY IN THE MOVIE POSTERS: A MULTIMODAL ANALYSIS

This research aims to analyze how female masculinity is represented through
movie posters. Female masculinity is a woman who displays characteristics
usually associated with men, such as strength and courage because female
masculinity is related to gender topics with the principle that both men and
women can have masculine traits. Movie posters were chosen as objects and data
because they are visual media that are able to convey messages and shape the
audience's perception of movie characters and stories. A multimodal approach
analyzes how visual and textual elements in movie posters, including images,
colors, composition, and text, represent female masculinity. The main objective of
this research was to find diverse representations of female masculinity contained
in movie posters using multimodal analysis. From the 10 posters analyzed, there
were 14 female characters in the different movie posters. The research results
show that 7 of the 14 female characters in these movie posters belong to the butch
realness category; 6 belong to the femme pretender, and 1 to the male mimicry.
Fag drag and denaturalized masculinity are the types that is not contains in this
research.