SARA MILLS CRITICAL DISCOURSE ANALYSIS MODEL ON @INDONESIAFEMINIS INSTAGRAM ACCOUNT

The objective of this study was 1) to find out the types of Sara Mills critical
discourse analysis model used on @indonesiafeminis Instagram account and 2) to
describe the realization of types of critical discourse analysis model on
@indonesiafeminis instagram account. The method used qualitative methods,
which refer to the collection and analysis of non-numerical data such as text,
images or videos, with the aim of understanding phenomena from an in-depth and
contextual point of view. The result of this study showed that 1) there were 12
(44.4%) that included into subject position, 7 (26%) included into object position
and 8 (29.6%) included into reader position. The highest percentage of subject
position (44.4%) compared to object position (26%) showed that women were
positioned more as subjects than objects in this Instagram account. 2) The
realization of each type in the account shows how women placed as subject
position that has a power and opportunity to deliver their opinion or voice, object
position when women placed as the victim, weakness, and deserved all the bad
thing, and reader position, when the reader or the audience placed as group or
person to give their response, knowledge or opinion related to the posts made by
the Instagram account.