Male and Female Language Features Used by Indonesian Food Vloggers

The purpose of this study are to investigate the the male and female language features used by Food Vloggers “Ken and Grat”, to describe the way the male and female language features used by Food Vloggers “Ken and Grat” and to explain the reasons of Food Vloggers “Ken and Grat” of using the male and female language features in the ways they are. In this analysis applied Lakoff and Coates theory, 2004 that devided language features male and female language features, male language features namely Minimal Responses/Backchannel, Command and Directives, Swearing and Taboo Language, Compliments, Theme, Question, and Interrupt. Female language features namely Lexical Hedges, Taq Questions, Rising Intonation on Declarative, Empty Adjective, Precise Colour Terms, Intensifiers, Hypercorrect Grammar, Superpolite Forms, Avoidance of Strong Swear Words, and Emphatic Stress. And Basow & Rubenfield theory to analyze the way the male and female language features used by Food Vloggers “Ken and Grat”. And Lakoff theory and interview for the reasons. In this study the writer used a qualitative. Analysis of data that has been done from 408 utterances the findings showed that 1) There are 7 male language features And 9 of 10 female language features except Precise Colour Terms with male is dominant question and Female is Minimal Responses/Backchannel dominantly. 2) Male food vlogger used language features in Power Hungry way with Question dominantly. And the female food vlogger also used language features in Power Hungry way but with Minimal Respon dominantly. And the food vlogger “Ken and Grat” have patterns for their videos. 3) There were four factors causing male and female food vloggers “Ken and Grat” used language features in the way they are namely culture, stereotype, confidence, and society.