Nainggolan, Elisabeth and Rinaldi, Muammar and Dalimunthe, Muhammad Bukhori (2022) Analysis Of The Effect Of Personal Sales And Product Quality On Consumer Purchase Decisions. The Enrichment : Journal of Management, 12 (2). pp. 2431-2435. ISSN 2431-2435; e-ISSN 2721-7787
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Abstract
This study aims to determine the effect of Personal Sales on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Product Quality on Purchase Decisions at PT. Kao Indonesia, knowing the effect of Personal Sales and Product Quality on Purchase Decisions at PT. Indonesian Kao. The research population that will be used in the study are all consumers who made purchases of the company's products at Brastagi Supermarket Gatot Subroto during the 2020 period as many as 47,529 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. The analysis of this study used the Multiple Linear Regression test. The results showed that Personal Selling partially has a positive and significant influence on Purchase Decisions at PT. Kao Indonesia, Product Quality partially has a positive and significant influence on Purchase Decisions at PT. Indonesian Kao.
| Item Type: | Article |
|---|---|
| Keywords: | Personal Sales; Product Quality; Buying decision |
| Subjects: | H Social Sciences > HB Economic Theory. Demography H Social Sciences > HF Commerce > HF1040 Commodities. Commercial products H Social Sciences > HF Commerce > HF5001 Business H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products H Social Sciences > HF Commerce > HF5001 Business > HF5437 Purchasing. Selling. Sales personnel. Sales executives |
| Divisions: | Fakultas Ekonomi |
| Depositing User: | Mrs Catur Dedek Khadijah |
| Date Deposited: | 30 Apr 2023 16:22 |
| Last Modified: | 30 Apr 2023 16:22 |
| URI: | https://digilib.unimed.ac.id/id/eprint/51932 |
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