METAPHOR IN HITAM PUTIH PROGRAM ON TRANS TV CHANEL

The objectives of this study are to determine the types of metaphor used in Hitam Putih Talkshow, to find out the dominant type of metaphor in Hitam Putih talkshow and to describe how metaphor occurs in Hitam Putih talkshow. The data are collected by using documentary technique in metaphor only. There are seven data of Hitam Putih talkshow that represented speaker’s intension. The data are analyzed by using Miles’ and Huberman’s theory that consists of three steps, they are data reduction, data display and conclusion. The findings are implicit metaphor is used to express personal feeling, thoughts and ideas, to compare the vehicle (source) to tenor (target), and to evoke humor, personal reason based on social context. Meanwhile, explicit metaphor is used to describe /explain personal experience based on individual knowledge, and to build understanding between speakers with the listener in conveying the speaker’s intension. As a result, Hitam Putih Talkshow uses both implicit and explicit metaphor. But not all of editions use both of them. The dominant type of metaphor in Hitam Putih Talkshow is implicit metaphor and explicit metaphor are used by the host(s) and guest star(s) to express their feeling such as happiness, humor, sadness and love. They also are use to build understanding between host(s), guest star(s) and also audience, about their intension.