EXPERIENTIAL FUNCTION IN VERBAL AND NON-VERBAL MODES OF WWF ADVERTISEMENTS

This study presents a research conducted on Experiential Function in Verbal and Non – Verbal Mode of WWF Advertisements. A qualitative research was applied to get the data. The sources of the data were from internet and Kover magazine. The objectives were to investigate the use of experiential functions, to ascertain the dominant type processes and circumstance and to contextualize the use of the dominant type. The data were obtained from the texts and picture of WWF advertisements in internet, and were analyzed by using some steps normally applied in descriptive qualitative method. First the data were analyzed by identifying kinds of processes and circumstances in verbal and non-verbal modes of the advertisements. Then the proportion of each process and circumstance whether it was verbal or non-verbal mode was converted into percentages. As the result, material process was 56%, and location circumstance was 9%. They were found as the dominant element of experiential function in verbal mode of the WWF advertisements. Meanwhile, relational process was 50%, and location circumstance is 50%. They were found as dominant element of experiential function in non-verbal mode of WWF. In the way the dominant type was derived, it was found that the material process in verbal mode was to attract publics intention, make them do an action. Meanwhile the location circumstance in non-verbal mode was to portray the existence and condition of the wildlife and environment. The combination of the two modes, verbal and non-verbal modes in WWF advertisement, made the advertisement as a creative and attractive form of communication to persuade the audience to take action.