SUCIYANI, NURUL (2020) FIGURATIVE MEANING IN SKINCARE ADVERTISEMENT ON INSTAGRAM. Undergraduate thesis, UNIMED.
1. NIM. 2153220027 COVER.pdf - Published Version
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2. NIM. 2153220027 APPROVAL SHEET.pdf - Published Version
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3. NIM. 2153220027 ABSTRACT.pdf - Published Version
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5. NIM. 2153220027 TABLE OF CONTENT.pdf - Published Version
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9. NIM. 2153220027 CHAPTER I.pdf - Published Version
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Abstract
The thesis deals with the figurative meaning in skincare advertisement on instagram. The objectives of this study were to find out types of figurative meaning and literal meaning in skincare advertisement on Instagram. The study was conducting by using descriptive qualitative method. The data of the study were 8 brands of skincare product, 50 advertisements. The findings inducted that there were four types of figurative meaning in the advertisement, they were (3 times) used simile, (15 times) used metaphor, (26 times) used hyperbole, (6 times) used metonymy. The dominant types of figurative meaning used in skincare advertisement on instagram was hyperbole where the customer would easily remember the advertisement because exaggerating meaning usually leaves something in the customer’s mind
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Additional Information: | SK-2020 ENG 019 |
| Keywords: | Figurative Meaning |
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Divisions: | Fakultas Bahasa dan Seni > Sastra Inggris |
| Depositing User: | Mrs Yuni Chairani |
| Date Deposited: | 12 Feb 2020 11:42 |
| Last Modified: | 19 Feb 2020 04:29 |
| URI: | https://digilib.unimed.ac.id/id/eprint/38358 |
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