INTERTEXTUALITY IN TRAVEL UMRAH ADVERTISEMENTS

The purpose of this study were 1) to investigate the intertextuality types of printed
advertisement is realized by Umrah travel printed in their advertising 2) to analyze
the discursive practice of printed advertisement is realized by travel of Hajj and
Umrah printed in their advertising 3) to explain the intertextuality texts are realized
in the ways they are. This study used qualitative research. The data of this research
was 15 advertisement, 45 correspondents which consisted of 3 consumers in every
travel and 15 advertiser. The data was collected by documentation and interview.
The analysis data used Bazerman technique. After Analyzing the data, the result of
this study showed that 1) there were 3 types intertextual realized by umroh travel,
namely: explicit formal intertextuality, non-explicit hidden intertextuality and
implicit intertextuality. The most dominant intertextual type was non-explicit
hidden intertextuality intertextual embodied in paraphrased plagiarism. There were
no intertextuality forms of indirect quotation, patchwork plagiarism and literary
allusion 2) The discursive practice of printed advertisements realized by Umrah
travel namely in the text production can be done well by advertisers because the
words created in the advert are words that are to the point and based on the reality
that exists and meets the needs society. In text consumption, although not everyone
is able to interpret Umrah travel advertsement, text can be interpreted well by
advertisement readers or consumers, they can be interested and in conveying
message by advertisers is also able to convey well, so that in the consumption of
text, advertisement can become one of the forces that can influence people to use
products or services provided by travel Umrah. 3) Intertextuality texts were realized
in their ways to make a good advertisement, namely to attention, to interest, to
desire, to action