INTERTEXTUALITY IN TRAVEL UMRAH ADVERTISEMENTS

Nasution, Afifah Nurul Khoirot (2019) INTERTEXTUALITY IN TRAVEL UMRAH ADVERTISEMENTS. Masters thesis, UNIMED.

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2. NIM. 8156111049 APPROVAL SHEET.pdf - Published Version

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3. NIM. 8156111049 ABSTRACT.pdf - Published Version

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4. NIM. 8156111049 ACKNOWLEDGEMENT.pdf - Published Version

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Abstract

The purpose of this study were 1) to investigate the intertextuality types of printed advertisement is realized by Umrah travel printed in their advertising 2) to analyze the discursive practice of printed advertisement is realized by travel of Hajj and Umrah printed in their advertising 3) to explain the intertextuality texts are realized in the ways they are. This study used qualitative research. The data of this research was 15 advertisement, 45 correspondents which consisted of 3 consumers in every travel and 15 advertiser. The data was collected by documentation and interview. The analysis data used Bazerman technique. After Analyzing the data, the result of this study showed that 1) there were 3 types intertextual realized by umroh travel, namely: explicit formal intertextuality, non-explicit hidden intertextuality and implicit intertextuality. The most dominant intertextual type was non-explicit hidden intertextuality intertextual embodied in paraphrased plagiarism. There were no intertextuality forms of indirect quotation, patchwork plagiarism and literary allusion 2) The discursive practice of printed advertisements realized by Umrah travel namely in the text production can be done well by advertisers because the words created in the advert are words that are to the point and based on the reality that exists and meets the needs society. In text consumption, although not everyone is able to interpret Umrah travel advertsement, text can be interpreted well by advertisement readers or consumers, they can be interested and in conveying message by advertisers is also able to convey well, so that in the consumption of text, advertisement can become one of the forces that can influence people to use products or services provided by travel Umrah. 3) Intertextuality texts were realized in their ways to make a good advertisement, namely to attention, to interest, to desire, to action

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorPulungan, Anni Holifa197005222001122001
Thesis advisorSetia, Eddy195704121984031001
Call Number: 420 Nas i
Keywords: intertekstualitas, praktik diskursif, iklan, perjalanan umrah
Subjects: P Language and Literature > P Philology. Linguistics > P118 Language acquisition
P Language and Literature > P Philology. Linguistics > P327 Lexicography
P Language and Literature > P Philology. Linguistics > P99.5 Nonverbal communication
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 30 Nov 2019 04:29
URI: http://digilib.unimed.ac.id/id/eprint/37253

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