LINGUISTIC CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS

Sembiring, Yenni Lestari (2019) LINGUISTIC CHARACTERISTICS OF BEAUTY PRODUCT ADVERTISEMENTS. Masters thesis, UNIMED.

[img]
Preview
Text
1. NIM 8136112088 COVER.pdf - Published Version

Download (137kB) | Preview
[img]
Preview
Text
2. APPROVAL SHEET.pdf - Published Version

Download (644kB) | Preview
[img]
Preview
Text
3. NIM 8136112088 ABSRTACT.pdf - Published Version

Download (505kB) | Preview
[img]
Preview
Text
4. NIM 8136112088 ACKNOWLEDGEMENT.pdf - Published Version

Download (376kB) | Preview
[img]
Preview
Text
5. NIM 8136112088 LIST OF TABLES..pdf - Published Version

Download (351kB) | Preview
[img]
Preview
Text
6. NIM 8136112088 TABLE OF CONTENTS..pdf - Published Version

Download (447kB) | Preview
[img]
Preview
Text
7. NIM 8136112088 LIST OF FIGURE..pdf - Published Version

Download (335kB) | Preview
[img]
Preview
Text
8. NIM 8136112088 LIST OF APPENDIX..pdf - Published Version

Download (335kB) | Preview
[img]
Preview
Text
9. NIM 8136112088 CHAPTER 1..pdf - Published Version

Download (644kB) | Preview
[img]
Preview
Text
13. NIM 8136112088 CHAPTER V..pdf - Published Version

Download (436kB) | Preview
[img]
Preview
Text
14. NIM 8136112088 BIBLIOGRAFY.pdf - Published Version

Download (460kB) | Preview

Abstract

The objectives of this study are to describe the linguistics characteristics of beauty product advertisements, to investigate the influence of buyer behaviors towards the beauty products advertisements. The data for the study were phrases, and sentences drawn from selected beauty products advertisemets. The linguistics characteristics of language are analysed based on Chaer theory and the influence of the consumer behaviors is based on Rapp and Collins theory. The results showed that (1) Based on the sentence,which is devided into(a) naturalness and unnatural (b) Number of sentence forming clauses (c) active and passive sentence . (2) based on phrase, which is divided into (a) basic phrase and derivative phrase, (b) phrase function,which divided into nominal phrase, verbal phrase, adjective phrase, and prepositional phrase.(3) Based on language functionm which divided into (a) evocative, informative, persuasive and powered language. Based on the result of study, it can be seen that the number of non advertisement factors presentations on on consumer buying behavior was 62,6 %, while the advertising language factors was only 37,4 %. This means that the language of beauty product advertising does not have a strong relationship with consumer buying behavior. The language is only able to trigger consumer to look for more detailed explanation and find more information from more trusted sources. Therefore, the language of advertising has a relationship that is not strong and indirect with buying behavior by consumers

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSibarani, Berlin195706141982031005
HonoreeSihombing, Lince196104251986012001
Call Number: 420 Sem l
Keywords: Sastra Inggris;Hasil Belajar; bahasa
Subjects: P Language and Literature > P Philology. Linguistics > P118 Language acquisition
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
P Language and Literature > P Philology. Linguistics > P94 Interpersonal communication
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 27 Feb 2019 09:45
URI: http://digilib.unimed.ac.id/id/eprint/32572

Actions (login required)

View Item View Item