PENGARUH MATA KULIAH PERILAKU KONSUMEN DAN PENGHASILAN ORANGTUA TERHADAP POLA KONSUMSI MAHASISWA PROGRAM STUDI PENDIDIKAN TATANIAGA STAMBUK 2013 UNIMED

Annisa, (2017) PENGARUH MATA KULIAH PERILAKU KONSUMEN DAN PENGHASILAN ORANGTUA TERHADAP POLA KONSUMSI MAHASISWA PROGRAM STUDI PENDIDIKAN TATANIAGA STAMBUK 2013 UNIMED. Undergraduate thesis, UNIMED.

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Abstract

Masalah dalam penelitian ini adalah apakah ada pengaruh yang positif dan signifikan antara Mata Kuliah perilaku konsumen dan penghasilan orang tua terhadap pola konsumsi mahasiswa Pendidikan Tataniaga Fakultas Ekonomi Unimed Stambuk 2013. Penelitian ini dilaksanakan di Fakultas Ekonomi Unimed yang beralamat di Jl. Willem Iskandar, Pasar V Medan Estate. Jenis penelitian ini adalah expost facto. Populasi dalam penelitian ini adalah seluruh mahasiswa Pendidikan Tataniaga yang berjumlah 108 orang. Sampel penelitian ini adalah 108 mahasiswa yang diambil dengan menggunakan teknik pengambilan sampel secara total sampling. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara, dan angket. Untuk uji instrument peneliti menggunakan uji validitas uji realibilitas. Untuk menganalisis data penulis menggunakan persamaan regresi berganda dan untuk menguji hipotesis dengan rumus uji t dan uji f serta koefisien determinasi (R^2). Berdasarkan hasil analisis regresi linear berganda diperoleh persamaan garis secara linear Y = 43,162-0,091X1+ 0,338X2. Hasil analisis uji t untuk variabel mata kuliah perilaku konsumen (X1) diperoleh nilai t_hitung < t_tabel. (-400 < 1,661) Dengan demikian, maka hipotesis pertama ditolak yang berarti tidak ada pengaruh positif dan signifikan antara nilai mata kuliah perilaku konsumen (X1) terhadap pola konsumsi (Y). Untuk variabel penghasilan orang tua (X2) diperoleh nilai t_hitung > t_tabel (4,761 > 1,661), dengan demikian, maka hipotesis kedua diterima yang berarti ada pengaruh positif dan signifikan antara penghasilan orang tua (X2) terhadap pola konsumsi (Y). Berdasarkan uji f diperoleh bahwa F_(Hitung )> F_Tabel (13,413 > 3,10). Dengan demikian, maka hipotesis ketiga diterima yang berarti ada ada pengaruh yang positif dan signifikan antara mata kuliah perilaku konsumen dan penghasilan orang tua terhadap pola konsumsi mahasiswa Pendidikan Tataniaga Fakultas Ekonomi Unimed Stambuk 2013.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorRozaini, Noni197807022066042002
Call Number: SK-2017 NIAGA 041
Keywords: Perilaku Konsumen; Penghasilan orang tua; Pola konsumsi
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HM Sociology > HM1001 Social psychology > HM1106 Interpersonal relations. Social behavior
L Education > L Education (General)
L Education > LB Theory and practice of education
L Education > LB Theory and practice of education > LB1025 Teaching (Principles and Practice)
L Education > LB Theory and practice of education > LB2300 Higher Education
Divisions: Fakultas Ekonomi > Pendidikan Tata Niaga
Depositing User: Mrs Siti Nurbaidah
Date Deposited: 11 Sep 2017 11:24
URI: http://digilib.unimed.ac.id/id/eprint/26218

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