PERSUASIVE UTTERANCES IN POLITICAL DISCOURSE (A CASE STUDY OF MAYOR AND VICE MAYOR ELECTION CAMPAIGN 2015 IN MEDAN)

This research dealt with the common phenomena in political campaign. The objectives of this study were: (1) to describe the persuasive strategies in persuasive utterances utilized by mayor and vice mayor candidates 2015 of Medan in Political campaign; (2) to describe the types speech acts realized in persuasive utterances; (3) to explain the reasons of utilizing persuasive utterances in political campaign. The data were obtained from the persuasive utterances of the mayor and vice mayor candidates 2015 of Medan in Political campaign. This research applied qualitative research design. The data were collected through observation by taking video recording. The findings of this study showed that: 1) There are only five strategies of persuasive utterances that utilized by mayor and vice mayor candidates 2015 of Medan in the campaign, they are consistence, authority, social-evidence, preference and rareness strategy. While, the reciprocal strategy was not found in all persuasive utterances that uttered by the candidates; 2). All types of speech acts were found in realization of persuasive utterances that utilized by the candidates. They were directives, assertives, commisives, expressives, and declaratives. Based on the data analysis only the directives were performed by direct way (on-record), while, assertives, commisives, expressives, and declaratives were performed by indirect way (off-record); 3). There were some reasons of persuasive utterances utilized by the candidates, namely to convince, to actuate and to stimulate the audiences. The three of these reasons supported each other in utilizing the persuasive utterances.