The Role of the Digital Economy in Covid-19 Through Corporate Social Responsibility (CSR) Program at PT Pertamina (Persero) Marketing Operation Region in Central Java Province

Indonesia has many companies that can provide opportunities to the community through the Corporate Social Responsibility (CSR) partnership program. To maximize the CSR program, companies have moral responsibilities or obligations that must be carried out by companies to the community based on the Limited Company Law Number 40 of 2007. Through this law, companies are required to implement them. Many business people provide opportunities for Micro, Small and Medium Enterprises (MSMEs) that can increase economic independence. MSMEs can give to impact on increasing economic growth. Increasing economic growth has an impact on people's lives through the CSR partnership program, namely Micro, Small and Medium Enterprises (MSMEs ). MSMEs have experienced a decline in income since the impact of the COVID-19 pandemic. Many MSMEs take advantage of advances in information technology, because MSMEs can optimize and generate a large sales. In addition, advances in information technology can change civilization, including economic digital activities. The Application of digital economy such as Gojek with MSMEs Partners. The main problem faced by MSMEs during the pandemic is marketing. MSMEs whose income has not decreased and able to maintain their market share during the pandemic are MSMEs with online marketing. MSMEs need a mentoring strategy in dealing with the pandemic, namely seeing the market start to move and produce when an order comes in. This is very different from before the pandemic (research gap). The purpose of this study is to explore the role of the digital economy on Micro, Small and Mediun1 Enterprises and identify CSR programs in the community. This research contributes to academics and practitioners, namely to know the role of the digital economy and Corporate Social Responsibility (CSR) in the MSMEs sector. The location of research was conducted at PT. Pertamina (Persero) Marketing Operation Region in Central Java Province which includes Semarang, Surakarta and Yogyakarta. The reason for choosing the location is because Central Java Province has culinary, handicrafts and the place of tourist that are often visited by local and foreign tourists which can generate income for Micro, Small and Medium Enterprises (MSMEs). The population in this study were all partners of Micro, Small and Medium Enterprises at PT. Pertamina (Persero) Marketing Operation Region in Central Java Province. The sample in this study was based on purposive sampling, namely the sample selection based on criteria (Sekaran, 20 19). The data collection techniques in this study are : (1) Observation, (2) Interview, (3) and Documentation. The data analysis in this study uses explorative qualitative methods, namely research that aims to map an object indepth. This research uses content analysis approach with the cross sectional of data type. The results of this study consist of: (1) The sharing economy business model has contributed to the Indonesian economy such as digital startups, namely Gojek, Traveloka, Tokopedia and Bukalapak ; (2) Millennials have better education and like to shop online; (3) The Partnership's CSR Program aims to increase economic activities and social empowerment of the community so that they are strong and independent.