Transformation of Digital Economy And Economy Growth On Empowering Small and Medium Enterprises (SMEs) in Indonesia

The purpose of this study is to explore transformation of digital economy and economy growth on Small and Medium Enterprises (SMEs). The novelty of this research is to use digital marketing. Digital marketing prepares the millennial generation to increase their competence in the field of information technology that can be useful and become income for themselves and others. This research contributes to academics and practitioners, namely to encourage transformation of digital economy and economy growth in the SMEs sector. The research methods used in qualitative research. The research data was Small and Medium Enterprises (SMEs) in Indonesia. The data analysis in this study uses content analysis approach namely research that is indepth discussion of the content of written or printed information in the mass media. The results of this study namely : (1) The advances in digital technology has advantages namely convenience of shopping, ease of access, credibility of startup sites, and security of delivery of goods ; (2) Central Bank Digital Currency can support the digital economy so that economic goals can be achieved ; (3) Millennials use social media a lot to exchange information ; (4) SMEs and economy are able to carry out development stage because the economy has improved with various kinds of community activities, both economic, health, educational and socio cultural activities so that Indonesia can rise again. The conclusion of this study consist of : (1) The sharing economy business model provide benefit to the Indonesian economy such as digital startups, namely Gojek, Traveloka, Tokopedia and Bukalapak ; (2) Digital transformation can simplify the flow of payment systems and increase inclusivity through Central Bank Digital Currency (CBDC) (3) Millennials use social media a lot to exchange information; (4) Sustainable economic growth can increase economic independence and has the important role in world economic development. The implications of this study consist of : (1) The application of the digital economy contributes to the Indonesian economy such as digital startups, namely Gojek, Traveloka, Tokopedia and Bukalapak ; (2) Extensification of taxable objects to a number of digital economy activities and objects ; (3) Small and Medium Enterprises (SMEs) Partnership Program has an impact on the Gross Domestic Product ; (4) SMEs and economy are able to carry out development phase and reach the growth phase, which is the stage where the economy growth and recovers so that Indonesia can rise again.