Persuasive Strategy of Shoes Seller in “TAFT” Instagram Account

Tambunan, Christian Jourdan (2022) Persuasive Strategy of Shoes Seller in “TAFT” Instagram Account. Undergraduate thesis, UNIMED.

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Abstract

This research was deals with the Persuasive Strategies of Shoes Seller in TAFT instagram
account. The objective of the research were to discover the types of persuasive techniques
of shoes seller in TAFT Instagram account, and to describe the strategies used by shoes
seller on TAFT Instagram account. This study was conducted by using qualitative
method. The data in this research were collected by using documentary technique. There
were 84 written captions selected consecutively from November 2019 to January 2020.
The findings found that there were only six from seven types of persuasive technique
were used in TAFT written captions such as rationalization (23 posts), identification (7
posts), suggestion (40 posts), conformity (3 posts), compensation (6 posts), and
projection (5 posts). And the strategy of persuasion that was used in TAFT’s Instagram
account were Logos, Phatos, and Ethos. Mostly, the user uses the logical reason (Logos)
with 52.38% percentage.

Item Type:	Thesis (Undergraduate)
Keywords:	Persuasive; Shoes Seller; Instagram; TAFT
Subjects:	P Language and Literature > P Philology. Linguistics
Divisions:	Fakultas Bahasa dan Seni > Sastra Inggris
Depositing User:	Ricky Syahrizal
Date Deposited:	11 Sep 2025 03:51
Last Modified:	11 Sep 2025 03:51
URI:	https://digilib.unimed.ac.id/id/eprint/65150

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