FLOUTING MAXIMS BY INDONESIA PRESIDENTIAL CANDIDATES IN NAJWA SHIHAB’S TALK SHOW

This study investigates the flouting of conversational maxims by Prabowo Subianto and Gibran Rakabuming Raka in the "13 Tahun Mata Najwa: Bergerak Bergerak Berdampak" episode of the Mata Najwa talk show. Using Grice's Cooperative Principle as a framework, the research identifies and analyzes instances where the maxims of quantity, quality, relevance, and manner are flouted. The analysis reveals that the most frequently flouted maxim is the maxim of quantity, primarily through providing too little information. Strategies such as ambiguity, sarcasm, and metaphor are also employed, altough less frequently. The reasons behind these floutings include saving face, satisfying the hearer, building one's belief, and occasionally hiding the truth. Notably, Gibran is identified as the more frequent flouter of maxims compared to Prabowo. This study contributes to a deeper understanding of political communication and the strategic use of language in media interactions.