FLOUTING MAXIMS BY INDONESIA PRESIDENTIAL CANDIDATES IN NAJWA SHIHAB’S TALK SHOW

This study investigates the flouting of conversational maxims by Prabowo
Subianto and Gibran Rakabuming Raka in the "13 Tahun Mata Najwa: Bergerak
Bergerak Berdampak" episode of the Mata Najwa talk show. Using Grice's
Cooperative Principle as a framework, the research identifies and analyzes
instances where the maxims of quantity, quality, relevance, and manner are
flouted. The analysis reveals that the most frequently flouted maxim is the maxim
of quantity, primarily through providing too little information. Strategies such as
ambiguity, sarcasm, and metaphor are also employed, altough less frequently. The
reasons behind these floutings include saving face, satisfying the hearer, building
one's belief, and occasionally hiding the truth. Notably, Gibran is identified as the
more frequent flouter of maxims compared to Prabowo. This study contributes to
a deeper understanding of political communication and the strategic use of
language in media interactions.