A SEMIOTIC ANALYSIS OF CHARACTERS IN SPONGEBOB MOVIE: SPONGE ON THE RUN (2020

This study is about discusses semiotic meaning of the characterizations in
SpongeBob Movie: Sponge on the Run (2020) using Roland Barthes' theory. The
data was taken from screenshots of the characters that contained semiotic
meaning. The researcher found 64 pictures that have been analyzed there were 10
data from SpongeBob, 9 data from Patrick, 8 data from Mr.Krabs, 8 data from
Squidward, 6 data from Plankton, 6 data from Sandy, 4 data from Gary, 7 data
from King Poseidon, 4 data from Sage and 2 data from Otto. This research uses
descriptive qualitative method. The results of this study state that the type of
semiotics by Barthes can be used to explain the characters meaning of semiotics
contained in it. The type of Barthes Semiotics in this film also has different
meanings in describing something according to the action or behavior contained
in the film scene.