Subtitling StrategiesUsedby Indah Asmigianti in OmeTV

The research deals with subtitling strategies used by Indah Asmigianti in OmeTV.The objectives of this study wereto analyze the types of subtitling strategies used by Indah Asmigianti inOmeTV, to describe howthe subtitling strategies are realized in the clauses of Indah Asmigianti on OmeTV, to explain the reasonsfor subtitling strategiesusedby Indah Asmigianti inOmeTV. The study was conducted by using descriptive qualitative method. The data were taken from utterances of Indah Amigianti and four strangers. The source of data was taken from Indah Asmigianti’s YouTube channel which was uploaded onJanuary 02, 2023 with the title “Korean People Got Shocked When I Spoke Their Language” complete with its subtitle.The findings of this study revealed that there were eight types of subtitling strategies based on Gottlieb’s theory (1992) used in Indah Asmigianti’s subtitles. The strategies wereparaphrase, transfer, condensation, expansion,deletion, imitation, resignation, and decimation. The most dominant strategy was theparaphrase strategy. The realization of subtitle strategies applied by Indah Asmigianti were single strategy, double strategies, and triple strategies. The reasons behind the occurrences of strategies used inIndah Asmigianti’ssubtitles, namely traditions,the strategies accustomed for both the source and target viewersand localization.