Rhetoric On Market Issue in Headline News of CNBC Indonesia: A Critical Discourse Analysis

Headline was intended to highlight the main point or category of the news article.
This research discussed the rhetoric on market issues in headline news of CNBC
Indonesia. The objectives of this study are to examine the types of rhetoric on
market issues used in the headline news of CNBC Indonesia, to analyze the
realization of rhetoric in formal structures of discourse, and to explain the reason
for rhetoric realized in the headline news. Descriptive qualitative research was
applied in this research. The data sources were headline news on market issues and
taken from the website of CNBC Indonesia. There were 300 of 7076 selected
headlines in November 2022 – February 2023. The data were analyzed by using
Van Dijk's Critical Discourse Analysis framework. The findings showed that there
are 25 types of rhetoric. It was identified that rhetoric was not limited to alliteration,
rhyme, parallelism, hyperbole, understatement, metaphor, and metonymy (Van
Dijk, 1991). Hyperbole is the most type used in writing the headline on market
issues. Besides, it was found that several agents were written implicitly in both
sentence forms by using rhetoric. The agent in the headline was omitted to avoid
the reporting of negative news. The reason of rhetoric is realized in the headline is
to persuade the market players in shaping their market decisions, to hide the
participants by substituting to another term, to frame the perspective towards
participants, and to engage the knowledge in perceiving the distinctive information
on market issues.