Impact of the Implementation of Business Model Canvas (BMC) on Improving Student Entrepreneurship Learning Outcomes

Student entrepreneurial intentions in Indonesia are still low and need to be improved. One of the many way
to do this is to organize entrepreneurship education. However, what kind of entrepreneurship education
model that is considered useful still needs to be developed.This study tries to teach entrepreneurship by
implementing Business Model Canvas (BMC) because it is believed to be able to increase knowledgethat
will have an impact on increasing student entrepreneurial intention. The method used in this study is a
quasi-experiment involving two classes of entrepreneurship courses at the Universitas Negeri Medan
Economics Faculty.One class as an experimental class (BMC) and the other one as a control class.
Hypothesis testing is done by the "t" test. The results of the study showed that BMC could be implemented
well and received a very good response from students. The learning outcomes of the BMC application class
proved to be significantly different from the learning outcomes in the control class. The learning outcomes
of the BMC class are higher than the control class.