Mapping Tourism Potential Based on Urban Heritage Tourism in Medan City

The city of Medan is the third-largest city in Indonesia and has
historical buildings or heritage that can be revitalized as a cultural
heritage with tourism potential that can be developed. However, until
now, the colonial heritage buildings have been destroyed up to 70%.
This research method uses a tourism anthropology approach with a
qualitative research type that focuses on tourist destinations. The
research location is a heritage area, a colonial heritage building in the
Merdeka Square segment, Maimoon segment, Benteng segment, Youth
segment, Polonia segment, and Sambu segment. The study results reveal
that Medan has a heritage in the form of historic buildings that have the
potential to be developed and represent the identity of the city of
Medan. The potential for tourism development can be carried out in 3
(three) potential areas, namely: 1) The youth segment, which includes
Gedung Juang 45, which currently functions as the Sumatran Money
Museum, Tip Top Restaurant, and Tjong A Fie Mansion. 2) the
Maimoon segment, which includes: Maimoon Palace and the Great
Mosque. 3) The Merdeka Square segment includes City Hall, which
currently functions as the Grand City Hall, Hotel De Boer (currently
called Grand Inna Hotel), and the London Sumatra building. Through
urban tourism based on urban heritage tourism, tourists can be invited
to appreciate and interpret the objects observed. It serves as education
and recreation for the community. This activity is also a means of
preserving the wealth and identity of the city of Medan.