Model of Sport Massage Services on Athlets and Communities Based on Sports Industry

Massage is an art of hand movement that aims to get pleasure and maintain physical health. This mechanical hand movement will cause a sense of calm and comfort for the recipient. For normal humans and those with disabilities, massage can also be used as a means to earn a living. This obviously helps create jobs and generate generic income. Teaching massage in writing without going through practice will encounter many difficulties. Because basically massage is the expertise or skill of the hands in performing manipulations which must be based on experience, theoretical knowledge and knowledge of service marketing that complements it. Mastery of massage skills will be achieved if by doing practical exercises on their own but still under the supervision of a teacher or massage expert as well as a manual for doing massage. The goal to be achieved in this research is to create a massage manipulation service formula that is adapted to the characteristics of sports and service marketing management. The target to be achieved is to produce a standard sports massage model that is adapted to the characteristics of the sport that is easy to do, video models and manuals procedure. The achievements in this study can be used as targets or references for each sports massage variable to all sports stakeholders, especially KONI research partners in Medan City. The results show that sports massage services are beneficial for users and can increase income.