Development of Traditional Sports-Based through Educational Tourism Model: Edu Ortrad as a Sports Industry Model

The development of an educational tourism model with folk games and traditional sports can be a community recreational sport to increase cultural resilience. This study aims to obtain a sports industry model with the concept of education tourism based on traditional sports and folk games or in the Indonesian language called Edukasi Olahraga Tradisional (Edu Ortrad). The R&D was the method designed and deemed appropriate. The research procedure that guides design includes the determination of potential issue and problems of interest, screening and selecting the relevant existing material and information gathering, design testing and approval, product creation, feasibility along with effectiveness testing. While the data assortment techniques comprise observations, semi-structured interviews, and questionnaire administration. The validity system of data yielded was measured using triangulation method collected and underwent through expert judgment decisions. Thirty respondents were the sample size for the first trial and 60 for the second trial. Ninety sample subjects from the local community in North Sumatra, Indonesia, were employed during the final phase as the operational product test. Data were analyzed using SPSS software 25th edition. The results obtained were in form of a new product, otherwise a traditional sports-based educational tourism model with a feasibility rate of 92% and effectiveness of 90%. It means they are in a "very good" category. The external validity test using the product-moment correlation obtained an r count of 0.97 > r-table of 0.42. Furthermore, the reliability test uses Cronbach Alpha (0.714) Sig 5%. The study concludes that the new model developed has very good feasibility. That said, it can be applied as a community tourism service in folk games and traditional sports.