The effect of compensation, Education and Training, and Self-Efficacy on Hotel Sales Marketing Performance in North Sumatera Province Moderated by Constructive Retention

The problem in this study is the low loyalty and performance of sales marketing staff at 3 star to 5 star hotels in North
Sumatra. From the phenomenon that occurs that the low hotel sales marketing loyalty is caused by compensation,
education and training and low self-efficacy. This study examines the effect of compensation, education and training,
and self-efficacy as independent variables and constructive retention as an intervening variable on the sales
marketing performance of 3-star to 5-star hotels in North Sumatra. The research findings show a positive and
significant effect of compensation, education and training, and self-efficacy on sales marketing performance and
constructive retention as intervening variables. The results of this study can be used as a reference for hotel
management on how to build the performance of sales marketing employees with constructive retention. Based on
hypothesis testing, all hypotheses built in this study proved to have a positive and significant effect. The empirical
findings also uncovered that the respondents' qualitative answers to the indicators were good, meaning that the
indicators used in this study were feasible.