Business Profile of Micro, Small and Medium Enterprises (MSMEs) Case Study: Medan Denai District

MSMEs are one of the sectors that have been tested in times of crisis. The
government hopes that SMEs will be able to boost economic growth. The purpose of this
study was to identify the characteristics of SMEs in Medan Denai District. Data used; MSME
business licenses, number of workers, education level, wages, gender, job training and
production technology, as well as data from relevant agencies. The results of data analysis
describe micro-enterprises having the least business licenses; small business has the longest
business age; medium-sized enterprises have the largest number of workers; small businesses
have a workforce that has the highest level of education; medium-sized business workers
receive a salary according to the minimum wage; The majority of female workers are in the
small business sector, while men are mostly in the micro business sector; the most microenterprise workers attend training; Traditional technology is mostly carried out by the microenterprise sector, electricity is carried out by medium-sized businesses, while mechanics is
used by small businesses.