Developing an on-campus Developing an on-campus creative economy clinic to elevate the creative economy clinic to elevate the quality of existing community service program

The ongoing community service program has not provided optimal and sustainable outcomes that
can improve the creative economy sector as a partner, especially in the era of technological
disruption. This study describes the importance of setting up a creative economy clinic at the
university, which is based on the needs of upscaling local micro, small, and medium enterprises
(MSMEs’) performance. The discussions presented in the paper arise from a qualitative conceptual
study using an instrumental case study approach, linking insights from theoretical perspectives
and works across disciplines that concern the development of a creative economy clinic. The
results of the discussion highlight the potential outcomes of establishing an on-campus creative
economy clinic, ensuring the business sustainability of MSMEs in the era of disruptive technology.
An initial assessment related to the needs of MSMEs is required as a strategic step in the
development of the ecosystem of related creative economy clinics using each university’s
competitive advantage.