Analysis of the Determinants for Online Business Interest Among University Students

This study aims to partially or simultaneously observe the influence of educational factors, environmental factors, and internet service availability factors on student interest in practicing online business. This study employed a survey method. The obtained sample of this study included 94 respondents, selected by purposive sampling method from the population of all study programs. Research information data was collected through a questionnaire instrument. Data analysis was performed through multiple regression technique. The results of this study indicate that partially variable education and availability of internet services had a significant effect on online business. However, environmental variables had no significant effect on online business. Simultaneously, the variables of education, environment, and availability of internet services had a significant effect on online business interests.