CONVERSATIONAL MAXIMS IN MATA NAJWA TALK SHOW PROGRAM ON METRO TV

This study explains the conversational maxims in Mata Najwa Talk Show Program on Metro TV. The objectives of the study are to find out the types of conversational maxims occurring in the talk show, the difference of conversational maxims among three topics, and the reasons for obediences and violations of conversational maxims in the talk show. This research was conducted by qualitative content analysis method. The data were obtained from the downloaded videos and then were transcribed. The data were three topics of Mata Najwa namely politics, law, and education with different guests culture; Javanese, Makassar, Bataknese, and Chinese. The transcriptions were analyzed by applying qualitative method. The findings showed that all kinds of conversational maxims, i.e. quality, quantity, manner, and relevance, occurred in all topics and guests. Conversational maxims occurring in topic of politics is dominantly violated maxim of relevance. Conversational maxims occurring in topic of law is dominantly obeyed maxim of relevance, and conversational maxims occurring in topic of education is dominantly violated maxim quantity. Conversational maxims occurring with the Javanese guests is dominantly violated maxim of relevance. Conversational maxims occurring with the Makassar, Bataknese, and Chinese guests are all dominantly violated maxim of quantity. The conversational maxims occurring with different guests are actually affected by the issues of topic itself. Therefore, there are no relationship between culture and language tradition of the guests and their conversational maxims because the guests of Makassar, Bataknese, and Chinese have the same violation of maxim of quantity and all different guests have the same abstain obedience of maxim of manner. Other factors affecting conversational maxims are (1) The language attitude of the guests as participants in answering, (2) tendency to hide something or not to reveal truly, (3) making a joke or humorous answer, (4) using the metaphorical words in comparing or using language features, and (5) the issues of the topic itself.