BRANDING DESIGN OF “THE 39TH ANNIVERSARY OF MEDAN STATE POLYTECHNIC”

Branding is one of the ways to create good image of a company to be recognized by customers. This is a kind of promotion using distinctive design. It is believed that branding can develop customers’ brand awareness to recognize a company. This study aimed at designing visual information as branding of “the 39th Anniversary of Medan State Polytechnic”. The branding activity was one of important parts in the celebration which was designed to create visual information with the company spirit to be an excellent higher education. This research applied qualitative research method with researchers as the key instrument. The data were collected through literature study, observation and interview. The result of this study was branding design of “the 39th Anniversary of Medan State Polytechnic”. The designed brand has been used in the company’s anniversary celebration on September 20, 2021. Through this branding, it is assumed that the customers’ brand awareness on Medan State Polytechnic increased.