MATERIALS DEVELOPMENT OF READING FOR THE STUDENTS OF BUSINESS ADMINISTRATION STUDY PROGRAM THROUGH TASK-BASED LANGUAGE INSTRUCTION APPROACH

This research elaborates the materials development of reading for the students of business administration study program through Task-Based Language Instruction Approach. The study aims to develop the materials of reading by conducting need analysis in order to meet the needs of business administration students. The method of research was a research and development (R&D) by Borg and Gall which consists of 10 steps of research. In this research, those steps are modified in three main cycles, namely: evaluation and needs assessment, materials development, and materials validation. The method of data collection were questionnaire, interviews, study the documents, and Readability Test on the texts of the materials. The sources of the data were from the English lecturer, the Head of Business Administration study program, the alumni of Business Administration study program, the sponsors, the expert of education and ESP, 4th semester students of Business Administration study program, and the documents which were the existing syllabus and materials. The study found that the existing syllabus and materials of reading have only two meetings while one-semester syllabus and materials should have about 16 meetings. Moreover, the existing materials of reading II are not match with the needs analysis result. Thus, the researcher added 13 more basic competencies of the syllabus and materials of reading related to the learners needs and learning needs. The materials of reading were adapted form authentic sources and were tested by using Readability Test of Gunning Fog Index. All texts have score range 12 – 22. It means that all texts are readable for the business administration students. Afterwards, the new materials of reading were validated by the experts, then were revised and lastly became the final products of the materials development. As the conclusion, the new materials of reading meet the students needs and it is suggested that the English materials should be developed by the teacher or lecturer.