The Translation of Cultural Words in Novel the Associate

This study is translation product oriented, aimed
at synthesizing how the cultural words in novel The Associate are
translated into Bahasa Indonesia. This research was conducted
by using the qualitative content analysis method. The data used
in this research are the cultural words and its translation. In the
implementation of the data analysis; Newmark's theory of
cultural words category and translation procedure [1] are
applied as the basis and points of departure. The finding shows
that 50 cultural words had been found in SL (English version of
The Associate) and there were 11 translation procedures used by
Siska Yuanita as the translator of novel “The Associate” in
translating cultural words, they are transference, naturalization,
cultural equivalent, descriptive equivalent, synonymy, shifts or
transpositions, modulation, recognized translation, reduction and
expansion, compensation, and paraphrase. The reason of
applying translation procedures in “The Associate” is the desire
to conform to accountability norm as the translator’s
responsibility of being loyal to relevant parties of translation,
including the original author and the potential readers.