Harahap, Nurun Nazipah and Ginting, Siti Aisyah and Napitupulu, Rahma Husein (2018) Appraisal of Healthy Product Advertisement on Television. In: Proceedings of The 3rd Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 03-04 October 2018, Emerald Garden Hotel, Medan City, North Sumatera, Indonesia.
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Abstract
This research was aimed to identified the
appraisal properties in the text of Healthy Product
Advertisement in electronic media. There was 10 text of
advertisement as the samples of data of research, which were obtained by purposive sampling method. Those texts had been analysed by appraisal system theory stated by White (1998). The appraisal system focused on the assessment and evaluation of attitude (affect, judgment and appreciation), amplifying attitude and the source of attitude (graduation). The result showed that
the positive appreciation dominates the assessment of attitude on the advertisement texts. The manufacturers gave the positive attitude to the product and service being advertised in advertisement because they want to persuade and suggest that the consumers buy and use their product.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | T Technology > TK Electrical engineering. Electronics Nuclear engineering > TK5101 Telecommunication Including telegraphy, telephone, radio, radar, television |
| Divisions: | Program Pasca Sarjana |
| Depositing User: | Mrs Yuni Chairani |
| Date Deposited: | 22 May 2019 09:12 |
| Last Modified: | 23 May 2019 02:17 |
| URI: | https://digilib.unimed.ac.id/id/eprint/35364 |
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