THE ANALYSIS OF APEECH ACTS PATTERNS IN THE ADS OF TRESEMMÉ SHAMPOO PRODUCT AND THE IMPLICATION IN LEARNING ENGLISH FOR SENIOR HIGH SCHOOL

This study aims to describe the speech acts in the ads of Tresemmé shampoo product orally
and the implication in learning English for Senior High School. The purpose of this study is
to explain the speech acts in the language of Tresemmé shampoo advertisement and imply
them in learning English for Senior High School. The source of the data in this study is the
ads of Tresemmé shampoo products that aired on television and the internet. Data
collection techniques uses the recording techniques, observing and noting. The collected
data is analyzed by using heuristic technique. The steps in analyzing the data are done by
reducing, presenting and interpreting the data using heuristic techniques, and then drawing
the conclusions. The results of the study will show that the speech acts on Tresemmé
shampoo product used literal direct and indirect speech acts to attract consumers by
involving a model who performs her hair care and provides information about the product.
The results of this study can also be implicated in learning English in Senior High School
as a source of student learning in exposition text.