STREAMING MUSIC AND MILLENNIALS ON POPULAR CULTURE PERSPECTIVE

Streaming music is an activity that are highly sought after by millennials in Indonesia but used in dysfunction. Streaming music is the activity of listening songs based on online applications such as Spotify and Joox. This phenomenon is a result of communication interuption between generations or surrounding environment. Cultural studies as English contemporary literary theory called this phenomenon as popular culture. Popular culture has four characteristics, they are most liked by people, types of low-level jobs, works done to pleased people, and build cultures just for themselves. Streaming music applications have weakened the millennials strength and caused them to remain comfortable in the capitalist entertainment which actually only demands profit. Cultural studies concerns on the negative impact of information technology, especially cultural linkages with the problems of social relations and everyday life. In facing education globalization and the 4.0 industrial revolution, it is necessary to reorient the curriculum and to anticipate the negative impacts of popular culture. The industrial revolution demands creativity, hard work, dynamic and innovative personalities and have to master a particular field of science, as well as the disruptive era mandate that is to become the current generation of reformers who create a future phenomenon.