STEREOTYPED LANGUAGE ABOUT WOMEN ON INTERNET MEMES OF MEME COMIC INDONESIA

This study examined 21 (twenty one) Internet memes taken from instagram wall
of Meme Comic Indonesia (MCI). This studies applied Multimodal Critical
Discourse Analysis promoted by Van Leeuwen which particularly in this study
was the merger between Three Dimensional of Fairclough and Visual
Grammatical of Kress and Van Leeuwen. The results of this study revealed five
kinds of stereotyped language about women which are women’s personality traits,
women’s cooking domestics behaviour, women’s physical appearances, women’s
teaching occupation and women’s driving motorcycle behaviour which considered
as new kind of stereotype about women. It is also revealed that the process of
realization of stereotyped language about women is by seeing the context of the
features used by the creator of the internet memes. The reasons of using
stereotyped language about women as humour can be seen as critics and warning
attemptions by the creator of the internet memes.