IMPLEMENTATION OF THE INDEX CARD MATCH (ICM) STRATEGY TO IMPROVE ACTIVITIES AND STUDENTS ACHIEVEMENT OF BUSINESS ADMINISTRATION IN ECONOMICS FACULTYAT STATE UNIVERSITY OF MEDAN

The aim of this study is to find out the improving of students’ activities and achievement on Bussiness English subject through the apllication of active strategies named Index Cards Match (ICM) strategy at Academic Year 2016-2017. Type of research is classroom action research (CAR) which is composed of two cycles, for the subjects are Non-Regular class totaling 27 students and the object is the use of ICM strategy to improve students’ activities and achievement in learning Bussiness English. The instrument used is test in essay form and direct observation sheet to see improving subjects. The results showed that the achievement of students in the first cycle or before the application of ICM strategy on Business English subject shows the percentage of completeness reached 37%, after implementing the strategy ICM shows the improvement reached 77%. Learning activities of students during the learning process in the first cycle before the application of ICM strategy on Business English subject shows the percentage reached 40% in cycle 2 after applying ICM strategy on Business English subjects showed improving completeness 100%.