EFFECT OF RELATIONSHIP SELLING ON CUSTOMER LOYALTY IN HOTEL CROWN TASIKMALAYA

This research was conducted tp identify the effect of relationship on loyalty at Crown Hotel Tasikmalaya. This type of research is descriptive verification, the method used is explanatorysurvey,the sample size of 47respondents. Data analysis techniques and test hypothesis is multiple regression. The results showed that the relationship selling is comprised of trust, commitment, communications and promisefullfillment significant influence on customer loyalty. The most influential factors istrust, where honesty the hotel to deliver services, security of transactions and reservations, responsibility to meet the needs and desires of consumers. Factors that influence most low against selling relationship is communication,this aspect needs to be improved by providing the accuracy and clarity of the information provided by the hotel to the guest companies that use meeting package at Crown Hotel Tasikmalaya.