ANTECEDENTS OF TOURISM DESTINATION IMAGE AND CUSTOMER SATISFACTION IN TOURISM INDUSTRY

Teviana, T. and Ginting, Paham and Lubis, Arlina Nurbaity and Gultom, Parapat (2017) ANTECEDENTS OF TOURISM DESTINATION IMAGE AND CUSTOMER SATISFACTION IN TOURISM INDUSTRY. Jurnal European Research Studies, 20 (3A). pp. 435-445. ISSN 1108-2976

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Abstract

Marketing mix has largely adapted as antecedents for analyzing the marketing performance in many sectors. However, it applicability in tourism sector has not been explored well. This research aims to analyze customers’ satisfaction on tourism destination in order to increase the number of tourists visiting in Indonesia.
This novelty is reviewed in depth with relevant theoretical studies and tested in empirical research conducted on how managing marketing mix in tourism sector to boost the number of tourists to visit a destination.
Model testing conducted using Structural Equation Modelling (SEM). By taking 350 respondents with purposive sampling technique, the results showed that tourism actors capable of improving marketing mix is able to improve customer satisfaction in tourism industry.

Item Type: Article
Keywords: Marketing mix; Customer satisfaction; Image creation; Destination design; Consumer loyalty
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > G154 Travel and state. Tourism
H Social Sciences > HF Commerce > HF5001 Business > HF5410 Marketing. Distribution of products
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Mrs Harly Christy Siagian
Date Deposited: 25 Oct 2017 07:09
Last Modified: 15 Mar 2018 08:22
URI: https://digilib.unimed.ac.id/id/eprint/26819

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