THE COMMODIFICATION OF TUNGGAL PANALUAN IN THE BATAKNESE SOCIETY OF NORTH SUMATERA (INDONESIA) RESPONSE AND PERCEPTION

The tunggal Panaluan stick is a product of the cultural tradition of Batak, which contain magical power. In the past, tunggal panaluan functioned in the activities of cultural and religious rituals. Now, because of this ritual activity is no longer a single, panaluan functioned as tourism commodity products, to support the tourism area of Lake Toba, in particular island. The commidification of tunggal panaluan on one side causes the loss character (aura) and cultural values are the real tradition. However, on the other hand is a vehicle for creativity and innovation communities to preserve traditional cultural forms were feared to be extinct. How tunggal panaluan commodification impact on the perception of and response Batak society, will be explained based on structuralism perspective. In detail, the impact of commodification is explained by the structure of binary oppositions; langue-parole, synchrony-diachrony, and marker. Dialectic of acceptance and critics of society, function and meaning of tunggal panaluan.