CONVERSATIONAL STYLE USED BY MALE AND FEMALE IN BUSINESS TRANSACTION AT INPRES AEK HABIL MARKET IN SIBOLGA

This thesis deals with Conversational Style Used by Male and Female in Business Transaction at Inpres Aek Habil Market in Sibolga. The subject of 6 sellers (3 male-3 female) and 12 buyers. It specially focused on features of conversational style used by seller-buyer (male-female) in business transaction at market, how are different ways the features of conversational style between seller-buyer (male-female) realized in Business transaction at market and why are they realized in the way they were. The theory used in this study are based on features conversational style proposed by Swann (2000:225), namely amount of talk, interruption, conversational support, tentativeness and compliment. This research employed descriptive qualitative design. The data were the transcription of recorded observations and interviews using audio recorder at Inpres Aek Habil Market in Sibolga. The findings showed that firstly, the features conversational style were used by male and female at Inpres Aek Habil Market in Sibolga, namely amount of talk, interruption, conversational support, tentativeness and compliment. Secondly the features of conversational styles act were realized in some ways. It was found that most dominant of features of conversational style used in business transaction show was amount of talk, in this case that female seller-buyer are dominantly used amount of talk than male seller do because It is concluded that female speakers have been found to talk too much than male, particularly in public context, but the researcher found at market females more dominantly used of amount of talk, because females in their daily activities had amount of talk to faced the have many problem in their work, house or etc. Thirdly, there are reasons why are they realized in the way they were. The reason of male and female seller-buyer used style differently because they have some different characterictic between male and female in doing interaction with their daily life, social life and it is can impact to the interaction to make bargain at the market. It will give some effect for their communication each other. Male and female sellers-buyers used style differently, because they have different characteristic in communication in the daily life.