POLITENESS STRATEGIES OF MALE AND FEMALE DIFFERENCES IN CUSTOMER SERVICES MANDIRI BANK

This study deals with how politeness strategy is realized in interaction of male and female customer services of the Mandiri Bank. The objective of the study was to find out kinds of politeness strategies expressed by male and female customer services of Mandiri Bank who have some different strategies in expressing politeness. The approach used in this study are based on politeness theory of Brown & Levinson namely bald on record, positive politeness, negative politeness and off record strategy. This was conducted by using descriptive qualitative design. The data of this study were the utterances of male and female customer services of Mandiri Bank that taken by recorded observation and interview directly to male and female customer services of Mandiri Bank in Medan namely USU Mandiri Bank at Dr.Mansyur No.68 street Medan, Iskandar Muda Mandiri Bank at Iskandar Muda street and Balaikota Mandiri Bank at Balaikota No.8-10 street. The findings indicate that all kinds of politeness strategies used by male and female customer services and that female and male have some different strategies in expressing politeness. Two out of three males tend to use bald on record strategy, the other male customer service and all female customer services have the same tendency in using politeness strategy namely use positive politeness strategies. The realization of these politeness strategies by the speakers were aimed at minimizing face threatening acts and simultaneously endeavoring a harmony in social interaction.