Euphemism in the Captions of Lambe Turah: A Semantic Approach

The aims of this study were to investigate the types of euphemism in Lambe
Turah captions, the realization of euphemism in the captions, and the reasons for
euphemism found in the captions of Lambe Turah using a semantics study. The
study was conducted using a textual research. The data of this study were taken
from the captions of Lambe Turah from 1st August until 30th September 2020. The data
analysis was taken by coding and developing theme of the data based on the
theory proposed by Braun and Clarke. The findings indicated that 12 types of
euphemism by Allan and Burridge (1991) found in Lambe Turah captions. Based
on the research results, the most frequently types of euphemism found was
clipping. It could be seen that the situations in which euphemism appeared in
Lambe Turah captions mostly realized directly in the caption containing sad news
or bad news. Then, it was also found that all purposes of euphemism were present
in the written words. Euphemism which served as a protection was most
frequently used by Lambe Turah in order to shield and avoid unpleasant word and
prevent losing their faces.