Women Politeness Strategies of Bargaining “Media Credit Store” in Tanjung Morawa

Daulay, Nahdyah Sari and Saragih, Amrin and , Sumarsih (2019) Women Politeness Strategies of Bargaining “Media Credit Store” in Tanjung Morawa. In: Proceedings of The 4th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 23 – 24 September 2019, Garuda Plaza Hotel, Medan,.

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Bargaining is a type of negotiation in which the buyer and seller of a good or service debate the price and exact nature of a transaction. If the bargaining produces agreement on terms, the transaction takes place where bargaining is an alternative pricing strategy to fixed prices. The people bargain by using polite language to get the lowest price. They have different ways in bargaining specially for women, they have good ability to play language while bargaining, they use politeness strategies in various way as Brown and Lavinson (1987: 101) propose 4 strategies of politeness: Bald on record, positive politeness, negative politeness and off record. This study is to investigate the politeness strategies used by women and describe how the politeness strategies are realized in bargaining. This study is descriptive as Bogdan and Biglen (1982:3) state that qualitative research is descriptive, so the data were interview transcript, personal documents, official records, field notes. The researcher found four types of politeness strategies by female buyers in bargaining process. There are four same with Brown and Lavinson’s theory and three are some found by the researcher as the new strategies in bargaining. The four strategies namely, bald on record, positive politeness, negative politeness, off records. The most dominantly used was positive politeness strategy. The new findings of this research are actually Brown and Lavinson state that there are five strategies in applying negative politeness but in this research the researcher found that menace and over strategies that included in negative politeness. Brown and Levinson (1987) state that negative politeness is used for close relationship and then the speaker and hearer will speak what they want they do the freedom of action without getting angry from hearer but the theory of negative politeness doesn’t work exactly in bargaining process.

Item Type: Conference or Workshop Item (Paper)
Keywords: Politeness; Women; Bargaining
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
P Language and Literature > P Philology. Linguistics > P94 Interpersonal communication
P Language and Literature > PE English
P Language and Literature > PE English > PE1700 Dialects. Provincialisms, etc.
Divisions: Program Pasca Sarjana
Depositing User: Mrs Catur Dedek Khadijah
Date Deposited: 10 Mar 2020 04:05
URI: http://digilib.unimed.ac.id/id/eprint/38865

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