Modality used in Beauty Product Advertisements on Instagram Caption

Sari, Indah Eka and Pulungan, Anni Holila and Husein, Rahmad (2019) Modality used in Beauty Product Advertisements on Instagram Caption. In: Proceedings of The 4th Annual International Seminar on Transformative Education and Educational Leadership (AISTEEL), 23 – 24 September 2019, Garuda Plaza Hotel, Medan,.

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Abstract

This research was carried out to investigate the modality used in beauty product advertisements on Instagram caption. The objective of the research was to describe the types of modality used in beauty product advertisements on Instagram caption. The data of this research was the clauses consisting of modality used in beauty product advertisements which are taken from official account of three local brands on Instagram. Descriptive qualitative method was used in this research. The instrument of this research was observation. The types of modality were analyzed by using the theory of Carrettero (2007). In this research was found four types of modality. The types were found in this research, namely Epistemic, Deontic, Dynamic, and Boulomaic.

Item Type: Conference or Workshop Item (Speech)
Keywords: Types of Modality; Beauty Product Advertisements; Instagram Caption
Subjects: P Language and Literature > P Philology. Linguistics
P Language and Literature > P Philology. Linguistics > P87 Communication. Mass media
T Technology > TT Handicrafts Arts and crafts
T Technology > TT Handicrafts Arts and crafts > TT950 Hairdressing. Beauty culture. Barbers' work
Divisions: Program Pasca Sarjana
Depositing User: Mrs Catur Dedek Khadijah
Date Deposited: 10 Mar 2020 02:49
URI: http://digilib.unimed.ac.id/id/eprint/38839

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