LEXICAL METAPHOR IN PRINTED CAR ADVERTISEMENTS

Misdiana, (2019) LEXICAL METAPHOR IN PRINTED CAR ADVERTISEMENTS. Masters thesis, UNIMED.

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2. NIM. 8166112018. A THESIS APPROVAL.pdf - Published Version

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3. Nim. 8166112018 ABSTRAK.pdf - Published Version

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4. NIM. 8166112018 ACKNOWLEDGEMENTS.pdf - Published Version

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Abstract

This study dealt with the use of Lexical Metaphor in Printed Car Advertisements. The objective of the study were:(1) to describe the types of lexical Metaphor used in Printed Car Advertisements;(2) to describe linguistic realization of lexical metaphor in printed car advertisements;(3) to elaborate the reasons why those kinds of lexical metaphor used in that way. The data were analyzed using content analysis technique by describing the kinds of lexical metaphors. The data were obtained from the lexical items and clause which have been mataphorize from Toyota brochure, Carvganza and motor trend magazines. This research applied qualitative research design. The data were collected through printed car advertisements. The findings of the study showed that: 1) nine concepts of lexical metaphor, namely Noun-Noun as the most frequent with 18 types the percentages was 36%,The percentage of types nounverb was 12 (24%), The percentage of types noun-adjective was 10 (20%), The percentage of types adjective-adjective was 8%, The percentage of types verb – adjective was 2 (4%), The percentage of types intransitive verb-noun was 1 (2%), The percentage of types adverb-pronoun was 1 (2%), The percentage of types noun –pronoun was 1 (2%), The percentage of types verb –pronoun 1 (2%). 2) The lexical metaphor in printed car advertisements realized into clausal, intra clausal, inter clausal and phrasal. 3) The reasons were advertisers construct different slogan for persuading the consumers in marketing strategy, advertising ideology work to beautify or describe the literature, feeling and thought. Potentially to make specific product or brand name more appealing and memorable.

Item Type: Thesis (Masters)
Contributors:
ContributionNameNIDN/NIDK
Thesis advisorSaragih, Amrin19550131982031002
Thesis advisorGinting, siti Aisyah196206291988031002
Call Number: 422 Mis l
Keywords: Metafora, Iklan cetak, Leksikal.
Subjects: P Language and Literature > P Philology. Linguistics > P121 Science of language (Linguistics)
P Language and Literature > P Philology. Linguistics > P326 Lexicology
P Language and Literature > P Philology. Linguistics > P98 Computational linguistics. Natural language processing
Divisions: Program Pasca Sarjana > Linguistik Terapan Bahasa Inggris
Depositing User: Mr Maknun
Date Deposited: 19 Mar 2019 03:32
URI: http://digilib.unimed.ac.id/id/eprint/33614

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